Entrepreneur Stories

December 19, 2024

2 mins

Celeb Influence in Beauty: Adapting to Changes

In the constantly shifting beauty scene, it's clear that celebrities wield significant influence. Over the years, many famous artists have entered the makeup and skincare domains by establishing their brands. However, within the abundance of celebrity-led lines, a persistent question remains: do these products live up to expectations?

Rare Beauty's Global Impact: A Standout Example

A notable example in this field is Rare Beauty by Selena Gomez. Since it started in 2020, Rare Beauty has consistently attracted global attention, staying popular. Its blush product, in particular, became viral on TikTok, further establishing the brand's prominence.

Source: Rare Beauty by Selena Gomez

Selena Gomez, renowned for her accomplishments in both acting and singing, ventured into the business world with the creation of Rare Beauty. The brand distinguishes itself by championing inclusive shades and promoting a natural aesthetic. Beyond her entertainment career, Gomez faced personal adversities, including health challenges. Nonetheless, in 2020, she took the bold step of launching Rare Beauty, aligning with her steadfast commitment to mental health awareness.

More Than Beauty: Rare Beauty's Mental Health Advocacy

Rare Beauty isn't merely a beauty brand; it stands as a staunch advocate for mental health. At the core of this commitment is the Rare Impact Fund, an initiative initiated by Gomez with the ambitious goal of raising $100 million over the next decade. A percentage of the brand's sales directly contributes to supporting mental health resources. In addition, Rare Beauty has spearheaded initiatives like Mental Health 101, designed to diminish the societal stigma surrounding mental health.

The brand's success, epitomized by its best-selling liquid blush, has propelled Rare Beauty to the forefront of the beauty industry, earning it the title of the fastest-growing celebrity beauty brand on social media. In 2022 alone, its total sales reached an impressive $70 million. 

Challenge Faced by Rare Beauty

However, amid these triumphs, Rare Beauty has not been immune to legal challenges, such as a trademark infringement lawsuit filed by Kesheena Heard, the owner of Rarebeauty Cosmetics, which has added layers of complexity to the brand's journey.

Yet, Rare Beauty's impact extends far beyond its financial success. It has cultivated a distinct and genuine connection with consumers, embodying values such as inner strength and confidence. The ongoing involvement of Selena Gomez ensures that Rare Beauty remains more than just a brand; it becomes a narrative that intertwines with her personal beliefs and experiences.

The unique integration of Selena's social image into Rare Beauty's persona sets it apart, making it not just a brand but a "rare" and enduring force. The success story of Rare Beauty goes beyond the realm of beauty products; it encompasses a meaningful contribution to mental health awareness, forging a lasting and profound connection with its audience.


📬 Receive our amazing posts straight to your inbox. Get the latest news, company insights, and Niural updates.

Thank you! Your message has been received!
Oops! Something went wrong. Please fill in the required fields and try again.

If you enjoyed Rare Beauty's story, make sure to follow us @niuralhq for a regular dose of entrepreneurial inspiration.

Request a demo