Today marks an exciting milestone at Niural. We’ve closed our most recent funding round, raising $31 million to further accelerate our mission of creating the first system of intelligence for the CFO suite with our pioneering AI-native platform.
When we started Niural, we envisioned creating a generational company that would fundamentally change how businesses manage their most critical operations. Payroll isn’t just about paychecks; it's the core financial artery connecting employees, companies, and the broader economy. Yet, despite its centrality, payroll has historically suffered from chronic underinvestment and outdated infrastructure, leaving companies to patch together multiple fragmented systems that are neither efficient nor scalable.
Building from First Principles
Niural's roots lie in our deep experience with AI and fintech innovation. Prior to founding Niural, we built one of the first AI SuperAgents at Harvest, enabling precise and automated financial negotiations with top US banks. Through this, we discovered firsthand the power of AI when paired with proprietary infrastructure—something largely absent from legacy payroll systems.
Traditional payroll and PEO providers like ADP own vast troves of critical data yet do remarkably little beyond processing payroll. This narrow approach misses significant opportunities. At Niural, we saw a clear path: build our own robust infrastructure to handle payroll, global compliance, and payments to serve all payments across the CFO suite, and layer advanced AI on top to transform a simple system of record into a dynamic system of intelligence.
Why Now?
The world has dramatically changed over recent years. Distributed workforces are now standard—both domestically as well as internationally. Yet, many payroll providers remain stuck because they rely on third parties with antiquated technology, struggling to manage complex multi-jurisdictional operations. We’ve seen this firsthand in our work, encountering businesses forced into costly workarounds and fragmented solutions.
Moreover, legacy payroll providers have failed to adapt to modern payment needs. Outdated systems expose businesses to substantial regulatory and compliance risks. We realized the only solution was to build a payments engine from scratch, directly integrated with global banking networks and capable of supporting multiple payment rails, including stablecoin infrastructure, to deliver unparalleled reliability and efficiency. Sophisticated payments infrastructure like this is incredibly difficult to build because of the fintech expertise required, hence most companies simply choose to work with intermediaries. Niural, however, is built with utmost intentionality to create something that customers can use for generations, and can withstand the test of time when it comes to the demand for default global, default efficient systems.
From System of Record to System of Intelligence
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While most payroll companies look at AI as an afterthought - typically leveraged to surface articles from a knowledgebase or give simple reasoning outputs (if they leverage it at all), our AI infrastructure is integrated into every core component of the platform. As a team that has been building AI agents before it became a recognizable term, we have expertise that our competitors don’t. Niural’s proprietary SuperAgent, EMMA, orchestrates vertical AI agents that can fully execute payroll, compliance, expense approvals, and more. It executes complex actions instantly and accurately, eliminating administrative burdens and significantly reducing errors. With AI directly connected to a single source of truth, we are building a true system of intelligence for global CFO and people operations that is impossible without first building the entire end-to-end infrastructure.
Unprecedented Growth and Validation
This innovative approach has resonated powerfully with the market. Niural has grown massively in the last year, driven largely by customer and partner referrals. We've achieved an impressive 700% year-over-year growth and a stellar net revenue retention rate exceeding 180%.
Our customers embody this.
Phil Jacobsen, VP of Operations at Tensor Labs, puts it best:
“As operators building a high-growth company, we needed a partner that matched our urgency and ambition. Niural doesn’t just keep us compliant—they move at our speed, solve problems proactively, and act like an extension of our team. That level of partnership is rare in this space.”
David Kuhn, General Counsel at Karate.com, adds:
“Niural has become a true extension of our team. We began with one product, but now rely on Niural’s entire suite of products globally. Their platform effortlessly manages multiple subsidiaries, complex payments, and extensive compliance requirements.”
Partnering with Visionary Investors
We are incredibly fortunate to have assembled a world-class group of investors who share our vision for transforming the future of payroll and financial operations. Each of our partners brings unique expertise and perspective that has been instrumental in our journey.
Marathon Management Partners: Our Newest Strategic Partner
We are particularly thrilled to be working with Gokul Rajaram and Chase Packard from Marathon Management Partners, a venture capital firm that truly understands the intersection of technology and transformative business models. Marathon MP is dedicated to backing visionary founders building category-defining companies: exactly the kind of partnership we sought as we scale Niural's revolutionary approach to payroll and financial operations.
The depth of expertise that Marathon brings to our partnership is remarkable. Gokul Rajaram brings extensive product leadership experience from his time at Alphabet, Meta, and DoorDash, along with a proven track record of investing in high-growth startups like Figma and BetterUp. Chase Packard, formerly partner at Coatue, offers deep expertise in fintech and enterprise investments, including successful investments in Revolut, Lead Bank, Silverflow, Mercury and Pleo.
This combination of operational excellence and investment acumen makes Marathon the ideal partner as we continue to build the future of intelligent financial operations. Their understanding of both the technical complexity and market opportunity in our space gives us tremendous confidence as we execute on our ambitious roadmap.
Chase Packard of Marathon shares why they backed Niural:
"Despite hundreds of providers serving the office of the CFO, it remains one of the functional areas where we hear the most complaints from companies. Niural understood from the beginning that this is both a fintech infrastructure problem and a software platform problem. To solve it, you need to own your financial infrastructure and deliver a full-featured, multi-product experience from day one. Niural has done this—most clearly illustrated by their best-in-class growth and the customer love shown through net dollar retention, proving that once onboarded, customers want more Niural products. Nami, Nabin, and the entire Niural team are obsessed with the problem they're solving, and I couldn't be more excited to support them on this journey."
We are deeply grateful to continue our partnership with M13, Inspired Capital, Newform Capital, Hustle Fund, Alliance, and other strategic investors whose early belief and patient capital in our AI-native approach has been transformational.
Morgan Blumberg, Principal at M13 embodies the trust our early investors have put in us:
"Niural is solving one of the most complex and operationally burdensome challenges facing nearly every business worldwide—with a truly AI-native approach. Unlike other players in the space, Niural built and owns the underlying infrastructure and payment rails to compliantly support global payroll and payment operations, as well as employee benefits. Its unified platform enables faster innovation, a superior product, and a more integrated customer experience. We're proud to continue supporting them in this bold vision."
Alex Marinier, Founder of Newform Capital on why Niural stands out:
"Nami and the Niural team set out to build a best-in-class PEO platform, combining frontier technologies like AI and stablecoin payment rails to radically simplify payroll and benefits management. Their execution over the last couple of years has been nothing short of exceptional, with a quickly-growing list of marquee clients. We're excited for the future evolution of the product."
Alexa von Tobel of Inspired Capital highlights the vision behind Niural:
"We’re proud to celebrate Niural’s $31 million raise, a milestone that underscores their leadership in AI-driven financial and HR solutions. When we wrote the first check into Niural in 2022, it was clear that Nami and Nabin had a big vision to leverage AI to transform outdated infrastructure into intelligent systems. At Inspired, we’re excited for their next phase of growth, as they supercharge their work to shape the future of global business operations."
Together, this exceptional group of investors represents true partners who understand the magnitude of the opportunity we're pursuing and the technical complexity required to execute on our vision. Their collective expertise spans product development, fintech infrastructure, AI innovation, and market expansion, giving us the comprehensive support needed to build a generational company.
Gratitude and the Road Ahead
Our sincerest appreciation goes to our customers. Your trust and feedback have been essential in refining and scaling our product.
A very special and heartfelt thank you to our incredible team at Niural—Niural is nothing without its people. Our team is a remarkable group of hardworking, low-ego individuals who relentlessly strive to deliver the best possible experience to our clients and stand by them through thick and thin.
We’re Hiring
This is an extraordinary time to join Niural. We’re growing fast and are building something fundamentally new at the intersection of AI, payments, and compliance.
We’re looking for exceptional engineers, benefits experts, and GTM leaders who are excited to work on hard problems that matter. You’ll be joining us in our beautiful New York office and offices around the world, with top-of-market compensation and meaningful equity.
We have a variety of open roles across engineering, sales, product, and operations. Come help us build the future of intelligent financial infrastructure. → Careers
With this new funding, we are committed to rapidly expanding our AI capabilities and deepening our global footprint. We promise continued innovation, ensuring Niural remains the most reliable, efficient, and forward-thinking payroll and financial operations platform available.
Warmly,
Niural Founders