Head of Marketing and Growth

About Niural

Niural is revolutionizing global workforce management with an AI-powered platform that unifiesGlobal Payroll, US Payroll&PEO, Global EOR, Contractor Management, and Global Paymentsinto a single, seamless platform. We help companies hire, pay, and manage teams across 150+ countries without compromising compliance — simplifying payroll, compliance, and global workforce operations. As we scale rapidly, we’re building the legal foundation that enables responsible global growth.

About the Role

We’re looking for aHead of Marketing&Growthwho will own the full spectrum of marketing — from brand positioning and demand generation to growth systems and performance marketing. This role is astrategic operator and builderwho can define Niural’s narrative, accelerate acquisition, lift conversion, and align marketing tightly with product, sales, and customer success.

You’ll lead and evolve a growing team (including Creative Strategist, Marketing Manager, and others), build repeatable performance channels, and shape how the world discovers Niural.

This role is ideal for someone who thrives in early-stage, data-driven environments, has experience building scalable growth playbooks, and can balance long-term brand with short-term performance.

What You’ll Do

Strategic Leadership&Vision

• Define and own Niural’smarketing and growth strategyacross brand, demand, acquisition, retention, and lifecycle marketing.
  

• Act as a key partner to theexecutive team, shaping go-to-market strategy for product launches, pricing, and positioning.
  

• Translate business goals intomeasurable marketing objectives and KPIswith clear accountability and reporting.
  

Brand&Positioning

• Lead development of Niural’sbrand narrative, messaging, and visual identityto clearly differentiate our value in global workforce tech.
  

• Champion consistent brand application across all channels — website, content, thought leadership, partner ecosystems, PR, and product messaging.
  

Demand Generation&Pipeline Growth

• Build and scaledemand generation enginesthat fuel qualified leads — including paid, organic, email, content, events, partners, ABM, and referral channels.
  

• Drivecreative, targeted campaignsthat increase pipeline volume and conversion with clear data-backed experimentation and optimization.
  

• Collaborate with product and sales to ensure alignment onICP, use cases, buyer journeys, and GTM segmentation.
  

Growth&Performance Marketing

• Establish agrowth stack(analytics, experimentation, attribution) to unlock scalable performance across channels.
  

• Lead performance-oriented initiatives: SEO/SEM, paid social, programmatic, conversion rate optimization, lifecycle/retention flows, and analytics frameworks.
  

• Implement testing frameworks and dashboards that empower rapid iteration and intelligent decision-making.
  

Team Leadership&Development

• Grow and mentor a high-performing marketing team, developing strengths across brand, content, digital, demand gen, growth, and analytics.
  

• Foster a collaborative, metric-driven culture that balances strategic thinking with rigorous execution.
  

Cross-Functional Collaboration

• Partner closely withProduct, Sales, Customer Success, People&Opsto align on launch plans, audiences, content strategy, and revenue targets.
  

• Support sales enablement with winning materials — pitch decks, battlecards, case studies, ROI tools.
  

About You

You’re a marketer who canthink strategically and execute ruthlessly:

• 5+ years of marketing leadership experience, ideally scaling go-to-market at SaaS, workforce tech, HR/PEO/EOR platforms, fintech, or adjacent B2B enterprise solutions.
  

• A track record designing and running integrated marketing strategies thatdrive measurable growth across brand, pipeline, and revenue.
  

• Experience withperformance/demand gen, analytics, and experimentation frameworks— you measure what matters and iterate fast.
  

• Demonstrated ability tobuild, lead, and inspire teams.
  

• A data-driven mindset with strong analytical instincts and fluency in tools like CRM/ABM platforms, BI/analytics tools, marketing automation, paid media, and SEO.
  

• Comfort in a high-growth, ambiguous, and rapidly evolving startup environment.
  

Nice-to-Haves

• Experience in theglobal HR tech, payroll, EOR/PEO, or fintech verticals.
  

• Familiarity withcustomer lifecycle and retention marketingat scale.
  

• Experience managingpaid media budgets and cross-channel acquisition experiments.

What You’ll Get

• A chance to shape thebrand, acquisition motion, and growth engineof a global workforce platform at a crucial stage.
  

• Significantautonomy, impact, and ownershipwith resources to scale a talented team.
  

• Competitive compensation, meaningful equity, and benefits designed for rapid innovators.

• Range 120-150K